Database Development

database development

Databases are useful and fundamental to business operation. They allow businesses to store information in such a way that it can be correlated and acted on in line with business need.

So for example if you have a database of customers or clients then you can store information on their birthdays and send them a birthday message on the appropriate date from the database. That is social: keeping in contact with your client base.
More sales-related:  if in your database you have information on what clients have purchased from you then periodically you can automate promoting related products to them. This should increase sales of course by keeping you in front of the client with relevant information.
There are many many other ways in which databases are used but the key understanding is that databases allow computers to act with intelligence on behalf of the business. That’s not that the computers are intelligent. The intelligence must be structured in by the rules that are given to the system to operate on the information in the database.
Rules such as: check the database every day and for all the people whose birthday is today send them a message. Or check the database every day and for the people that bought a particular widget more than six months ago email or snail-mail them whether they would like the consumable for that widget.
So for example say you sell printers: printers need consumables  like ink cartridges or toner. So periodically after they bought the printer your database has a function to check records everyday and if they bought the printer more than three months ago then send a Aeminder:  ‘would you like some ink cartridges or toner cartridges for your printer?’
This kind of automation is critical to making businesses more efficient and effective and better able to serve their audiences. And it is databases that enable automation cost effectively of this kind of response on the part of a business.

Busycom can develop new databases  and / or  update existing databases for you.

We work with tools such as Microsoft Access, VB, VBA and a range of other tools and are able to work with any systems you have in place.  Especially legacy systems where your original developers may be long gone!

Client server systems refer to systems that are available over networks.  These have so-called front ends on mu7ltiple client machines  all accessing the same so-called backend database on a shared server somewhere.  Meaning that all the clients are working with the same information in realtime.   The front ends may be Microsoft Access though more often nowadays web browser based interfaces  like PHP or ASP/  And the back end servers are MySQL, SQL server or less usually Microsoft Access or other tools.

The technical details are nowhere near as important as ensuring that what is automated are the right functions for your business.  Automating the wrong things can be costly and counter productive.  A good understanding of your business is needed to help ensure that technology is used to do the right things.